Would you include Josef Fritzl in your social campaign?

Posted by Crisp on

National Lottery social media campaign

The National Lottery’s personalized social media campaign hit the headlines for all the wrong reasons last week. But should that put you off running your own personalized campaign?

Including the public in your social media campaigns can be incredibly compelling and engaging for you and your customers. You just need to avoid being hijacked by those ever-present trolls. Find out how and read the full story at CIPR Influence.


Written by Crisp

Crisp’s mission is to provide the fastest detection of critical issues and crises to protect global brands and platforms. From supporting PRs in reputational management and helping pharma brands to remain compliant, to protecting vulnerable individuals from the exploitation of bad actors... wherever social media has the potential to trigger a crisis, you can be sure we have expertise to share.

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