Would you include Josef Fritzl in your social campaign?

National Lottery social media campaign

The National Lottery’s personalized social media campaign hit the headlines for all the wrong reasons last week. But should that put you off running your own personalized campaign?

Including the public in your social media campaigns can be incredibly compelling and engaging for you and your customers. You just need to avoid being hijacked by those ever-present trolls. Find out how and read the full story at CIPR Influence.