Why hasn’t the brand safety storm blown over yet?

Posted by Crisp on

Why hasn't the brand safety storm blown over yet?

Advertisers and publishers are searching far and wide for brand safety solutions that will reinstate their confidence in programmatic ad buying - and stop putting their brand reputation on the line.

Brand safety is an ever-evolving issue that can now be threatened by anything from a controversial news story or a social media advert appearing adjacent to violent content, to a brand being mentioned next to fake news.

Our CEO, Adam Hildreth, discussed with AdMonsters how brands and publishers can "keep up with this ever-perilous environment" and solve brand safety for themselves now and in the future. Read the full AdMonsters article here.


Written by Crisp

Crisp’s mission is to provide the fastest detection of critical issues and crises to protect global brands and platforms. From supporting PRs in reputational management and helping pharma brands to remain compliant, to protecting vulnerable individuals from the exploitation of bad actors... wherever social media has the potential to trigger a crisis, you can be sure we have expertise to share.

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