Picture this scenario: You’re a PR pro for a major airline. A passenger has just streamed a live video with the caption: "Something is wrong with our plane! It appears we are going down! Emergency landing!! [Airline] flight from [destination1] to [destination2]!!"
What would you do immediately after seeing that video? You alert the airline security teams and emergency response teams, but what do you do with the post? Notify the social media team to deal with? Reply to it - saying what? Issue a statement?
So what should you do?
This is the question