Should risky content always be removed?

Moderator choosing to hide or remove a comment

We read every piece of content from our clients' social media channels looking for complex word combinations that trigger any of over 100 risks, such as a bomb threat, hate speech or illness after taking prescribed medication. When a risk is found, the comment and its context are reviewed by one of our skilled Risk Analysts. It’s their job to understand the real intent of the comment and to tag it appropriately so the right action can be taken.

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Instagram's Online Filter Tool Does Not Fully Protect Users & Brands

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'Facts do not cease to exist because they are ignored’. So said 20th century English philosopher and writer Aldous Huxley. Mr Huxley’s statement deserves mention this week in light of Instagram’s announcement to roll out a filter tool in an effort to 'keep comments safe' for all users.

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