Social media risk rocketed up the agenda at financial services brands in 2015 according to the 'Banking Banana Skins 2015' report from the Centre for the Study of Financial Innovation (CSFI) and PWC. Banks are in the process of rebuilding public trust and risk managers are increasingly aware of how comments spread on social media can damage reputations.
30-odd years ago Citibank introduced the slogan ‘The Citi Never Sleeps’ and has recently resurrected it. The slogan conjured up a sense of security that when we need it – anytime of day or night – we can get our money. It was prescient of Citi, back in the 1980s, to want to reflect a world that was increasingly global, increasingly ‘on’. But even Citi wouldn’t have anticipated the truly non-stop, digital, mobile world we now inhabit.
Today, it’s social media that never sleeps.
Last week we were at Stamford Bridge for the Digital Marketing Innovation Summit. It was an incredibly exciting place to be over two days with several other strategy and innovation conferences converging in the same place.
Remaining at the forefront of digital innovation as a marketer is sometimes a burden - has every eventuality been considered? We've seen the success of many innovative campaigns marred by issues the team and agency hadn’t expected. When our event partners, Innovation Enterprise asked us to exhibit at the event, it was a no brainer.
We’re excited to be hosting a workshop at Social Media Week London on 15 September. Will you be there? Our event is taking place in the main conference venue, Victoria House but with a twist…we’ll be welcoming the digerati into All Star Lanes’ private room and giving them the chance to discover what issues could turn into risks on social for their brand (over lunch and bowling). We’d love you to be there.