You wouldn’t have expected an 18th century author to feature at the heart of a 21st century court case around online abuse, but a couple of years ago that’s exactly what happened.
It has been nearly 70 years since the United Nations (UN) adopted the Universal Declaration of Human Rights, giving us the right to freedom of speech without fear of government retaliation, censorship, or societal sanction.
Read time: 4 mins
Monitoring and moderation are often interchangeably used terms in the world of social media. But understanding the differences between the two is critical to making sure you have an effective social media strategy in place.
In the early 2000s social media was seen as a way of connecting with friends, chatting with people across the globe and sharing thoughts without the constraint of putting your name to it. But almost 20 years on, this anonymity has contributed to the rise of cyberbullying, fake news, terrorist grooming, child abuse and other toxic activities.
The content you and your customers post on social media can reach millions of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means they could be exposed to a myriad of social media risks at any time of the day or night. Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores just some of the business-critical risks facing global brands in 2017.
Social media moderation teams and managers can find themselves faced with content that poses a real risk to their online community. Whether it is a threat from a vulnerable user, graphic or sexualized image, cyberbullying or a sexually inappropriate comment, the team will expect intervention from the social channel to ban the user, remove the content or help a vulnerable user.
Crisp Labs, our research division, has revealed new statistics that confirm the growing problem of fraudulent content on social media. There are a staggering 14 million scams on Facebook a day (that’s 165 per second), and written posts aren’t the only source of fraud. Instagram, that has 80 million photos uploaded a day, is also seeing a huge amount of content with malicious intent.
With an ever-growing number of spammers, scammers, and general all-round haters and trolls running riot on our social networks these days, it's essential that big and small brands have a comprehensive policy in place to ensure they're ready for an attack.