In the early 2000s social media was seen as a way of connecting with friends, chatting with people across the globe and sharing thoughts without the constraint of putting your name to it. But almost 20 years on, this anonymity has contributed to the rise of cyberbullying, fake news, terrorist grooming, child abuse and other toxic activities.
For global brands, the content you and your customers post on your social media pages can reach hundreds of thousands of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means you could be exposed to a myriad of social media risks at any time of the day or night. Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores some of the business-critical risks facing global brands.
Social media moderation teams and managers can find themselves faced with content that poses a real risk to their online community. Whether it is a threat from a vulnerable user, graphic or sexualized image, cyberbullying or a sexually inappropriate comment, the team will expect intervention from the social channel to ban the user, remove the content or help a vulnerable user.