How beauty brands can save face on social media

In an industry as visual as cosmetics, social media is the perfect platform to showcase products. Just a quick search on Instagram for #beauty brings back over 250 million posts, and each week 2 million unique users search for beauty related content on the platform. When you combine that with the fact that 74% of consumers now rely on social media to make a buying decision, it is more important than ever that cosmetics brands make sure their social media strategy is working as hard as possible to reach the right people with the right message.

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How do we keep community spirit alive online?

Hate speech has become one of the darkest aspects of our social media lives. Even the most innocuous-seeming posts can quickly descend into foul-mouthed, offensive, hate-fueled threads. Why this is the case is the subject of much research, but no matter what the cause, the result is that the extent of hate speech posted online is starting to have real-world consequences.

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Don’t take pleasure in a competitor’s PR crisis: here’s why

Twitter feeds were buzzing across the world this month as a professional provocateur and a well-known airline did battle over…a seat.

@AnnCoulter had pre-booked a seat on her flight, paying an additional $30 for the privilege but once boarded, found that @Delta had reassigned it to someone else - upsetting someone with 1.6m Twitter followers in the process. Yes, you can guess it wasn’t plain-sailing from there onwards.

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