How to deal with an activist attack on your brand

 womens-2359590_1920.jpgIf the Devil wears Prada, what do fashion activists wear? Certainly not fur…

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New Risks For Luxury Brands As Millennials 'Go' Social

New Risks for Luxury Brands as Millennials Choose Social -2.jpg

Millennials are known for doing things differently - particularly when it comes to shopping online for luxury goods. Social media today plays a significant role in the marketing of the latest luxury lines. Despite being at odds with promoting itself online, luxury brands know they must embrace social media if they want to secure the next generation of luxury consumers.

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