If the Devil wears Prada, what do fashion activists wear? Certainly not fur…
Rio 2016 has been a reminder to brands that not even the divine powers that be can protect you from IP infringements. Earlier this month a tweet by Pope Francis received an automatic reply from a since-suspended account @official_rule40 saying he was violating ‘Olympic Guidelines’.
Social media risk rocketed up the agenda at financial services brands in 2015 according to the 'Banking Banana Skins 2015' report from the Centre for the Study of Financial Innovation (CSFI) and PWC. Banks are in the process of rebuilding public trust and risk managers are increasingly aware of how comments spread on social media can damage reputations.
30-odd years ago Citibank introduced the slogan ‘The Citi Never Sleeps’ and has recently resurrected it. The slogan conjured up a sense of security that when we need it – anytime of day or night – we can get our money. It was prescient of Citi, back in the 1980s, to want to reflect a world that was increasingly global, increasingly ‘on’. But even Citi wouldn’t have anticipated the truly non-stop, digital, mobile world we now inhabit.
Today, it’s social media that never sleeps.
Target was in the news today after a trolling comedian posed as a customer service representative. After the US store announced gender-neutral in-store labelling, some of their customers raced to the company’s Facebook page to complain.
Sometimes the learnings come more easily when we roll up our sleeves and work together. At least that was the case for the big group of comms people we gathered for our Crisis Control Learning Lab at the recent Social Media World Forum in London.
A great crisis management strategy depends on addressing social media issues before they spin out of control. Last week Crisp hosted a crisis management workshop at the Social Media World Forum where delegates exchanged insights into tackling different brand damaging scenarios. Many brands signed up for our free social risk audit to examine their own crisis readiness.