How to deal with an activist attack on your brand

 womens-2359590_1920.jpgIf the Devil wears Prada, what do fashion activists wear? Certainly not fur…

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US Banks Rank Social Media as 6th Biggest Risk

Social media risk rocketed up the agenda at financial services brands in 2015 according to the 'Banking Banana Skins 2015' report from the Centre for the Study of Financial Innovation (CSFI) and PWC. Banks are in the process of rebuilding public trust and risk managers are increasingly aware of how comments spread on social media can damage reputations. 

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Social Never Sleeps

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30-odd years ago Citibank introduced the slogan ‘The Citi Never Sleeps’ and has recently resurrected it. The slogan conjured up a sense of security that when we need it – anytime of day or night – we can get our money. It was prescient of Citi, back in the 1980s, to want to reflect a world that was increasingly global, increasingly ‘on’. But even Citi wouldn’t have anticipated the truly non-stop, digital, mobile world we now inhabit.

Today, it’s social media that never sleeps.

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Meet Crisp at PR Week's Crisis Communications Conference

A great crisis management strategy depends on addressing social media issues before they spin out of control. Last week Crisp hosted a crisis management workshop at the Social Media World Forum where delegates exchanged insights into tackling different brand damaging scenarios. Many brands signed up for our free social risk audit to examine their own crisis readiness.

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