If the Devil wears Prada, what do fashion activists wear? Certainly not fur…
A lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base.
24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.
Reputation is without doubt a luxury brand's greatest asset. Compared with other industries, this asset can be highly susceptible to risk. In this blog we look at how to plan, manage and assess the impact that online reputation risk has within this industry.