Nectar's PR crisis in slow motion – the first 24 hours

pexels-photo-359989 copy.jpgA lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base. 

24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.  

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Don’t take pleasure in a competitor’s PR crisis: here’s why

Delta-Coulter-PR-CrisisTwitter feeds were buzzing across the world this month as a professional provocateur and a well-known airline did battle over…a seat.

@AnnCoulter had pre-booked a seat on her flight, paying an additional $30 for the privilege but once boarded, found that @Delta had reassigned it to someone else - upsetting someone with 1.6m Twitter followers in the process. Yes, you can guess it wasn’t plain-sailing from there onwards.

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4 serious social media risks every brand should be prepared for

marketing in a social age blog image.png

The content you and your customers post on social media can reach millions of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means they could be exposed to a myriad of social media risks at any time of the day or night.  Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores just some of the business-critical risks facing global brands in 2017.

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IP Infringement: Managing The Costly Impact On The Luxury Goods Industry

IP Infringement - managing the costly impact on the luxury goods industry-1.jpgIn previous years intellectual property infringements in an offline world were arguably a more manageable issue to detect and police. Internal legal teams and law firms, working with custom officers, were tasked with enforcing the protection of a brand’s IP when looking for the illegal use of a company name, brand name or trademark.

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