If the Devil wears Prada, what do fashion activists wear? Certainly not fur…
A lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base.
24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.
Twitter feeds were buzzing across the world this month as a professional provocateur and a well-known airline did battle over…a seat.
@AnnCoulter had pre-booked a seat on her flight, paying an additional $30 for the privilege but once boarded, found that @Delta had reassigned it to someone else - upsetting someone with 1.6m Twitter followers in the process. Yes, you can guess it wasn’t plain-sailing from there onwards.
The content you and your customers post on social media can reach millions of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means they could be exposed to a myriad of social media risks at any time of the day or night. Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores just some of the business-critical risks facing global brands in 2017.
It all started in the small hours of Monday morning. Several videos were shared on social media of a man being violently dragged down the aisle of a United Airlines plane. Within hours, the videos had gone viral and undoubtedly the press were on the phone to Oscar Munoz, CEO of United Airlines, and his PR team.
In previous years intellectual property infringements in an offline world were arguably a more manageable issue to detect and police. Internal legal teams and law firms, working with custom officers, were tasked with enforcing the protection of a brand’s IP when looking for the illegal use of a company name, brand name or trademark.
Reputation is without doubt a luxury brand's greatest asset. Compared with other industries, this asset can be highly susceptible to risk. In this blog we look at how to plan, manage and assess the impact that online reputation risk has within this industry.
As the counterfeit goods market starts to grow rapidly across social media, an overwhelmed luxury industry is struggling to come to terms with this complex online problem.
Rio 2016 has been a reminder to brands that not even the divine powers that be can protect you from IP infringements. Earlier this month a tweet by Pope Francis received an automatic reply from a since-suspended account @official_rule40 saying he was violating ‘Olympic Guidelines’.