Nectar's PR crisis in slow motion – the first 24 hours

pexels-photo-359989 copy.jpgA lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base. 

24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.  

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Don’t take pleasure in a competitor’s PR crisis: here’s why

Delta-Coulter-PR-CrisisTwitter feeds were buzzing across the world this month as a professional provocateur and a well-known airline did battle over…a seat.

@AnnCoulter had pre-booked a seat on her flight, paying an additional $30 for the privilege but once boarded, found that @Delta had reassigned it to someone else - upsetting someone with 1.6m Twitter followers in the process. Yes, you can guess it wasn’t plain-sailing from there onwards.

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