How to deal with an activist attack on your brand

 womens-2359590_1920.jpgIf the Devil wears Prada, what do fashion activists wear? Certainly not fur…

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4 serious social media risks every brand should be prepared for in 2017

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The content you and your customers post on social media can reach millions of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means they could be exposed to a myriad of social media risks at any time of the day or night.  Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores just some of the business-critical risks facing global brands in 2017.

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