New Risks For Luxury Brands As Millennials 'Go' Social

New Risks for Luxury Brands as Millennials Choose Social -2.jpg

Millennials are known for doing things differently - particularly when it comes to shopping online for luxury goods. Social media today plays a significant role in the marketing of the latest luxury lines. Despite being at odds with promoting itself online, luxury brands know they must embrace social media if they want to secure the next generation of luxury consumers.

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IP Infringement: Managing The Costly Impact On The Luxury Goods Industry

IP Infringement - managing the costly impact on the luxury goods industry-1.jpgIn previous years intellectual property infringements in an offline world were arguably a more manageable issue to detect and police. Internal legal teams and law firms, working with custom officers, were tasked with enforcing the protection of a brand’s IP when looking for the illegal use of a company name, brand name or trademark.

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