In previous years intellectual property infringements in an offline world were arguably a more manageable issue to detect and police. Internal legal teams and law firms, working with custom officers, were tasked with enforcing the protection of a brand’s IP when looking for the illegal use of a company name, brand name or trademark.
Reputation is without doubt a luxury brand's greatest asset. Compared with other industries, this asset can be highly susceptible to risk. In this blog we look at how to plan, manage and assess the impact that online reputation risk has within this industry.
As the counterfeit goods market starts to grow rapidly across social media, an overwhelmed luxury industry is struggling to come to terms with this complex online problem.
With London Fashion Week officially kicking off tomorrow, online counterfeiters are poising themselves to emulate the hottest trends and latest designs debuting as part of this weekend’s Spring/Summer 2017 collections.