We read every piece of content from our clients' social media channels looking for complex word combinations that trigger any of over 100 risks, such as a bomb threat, hate speech or illness after taking prescribed medication. When a risk is found, the comment and its context are reviewed by one of our skilled Risk Analysts. It’s their job to understand the real intent of the comment and to tag it appropriately so the right action can be taken.
We recently blogged about Crisp developers rigorously testing Facebook updates to protect our clients from bugs that could compromise the security of their Facebook accounts.
We’ve all logged in to our computers and seen automatic updates launch. Whilst it’s not always obvious what has been updated, we take a leap of faith that the programme is still safe to use and won’t put us, or our customers, at risk.
Failure to moderate user generated content can leave you legally responsible for inappropriate comments that are posted on your website.
This revelation came as the European Court of Human Rights (ECHR) ruled in favour of a travel company that demanded a news site pay damages following a barrage of negative comments on one of the site’s articles.
News, which was once simply broadcast to the public, has now become an open conversation. It used to be that news organisations could simply tell people what was happening, but they’re now expected to not only talk about it, but also listen to the reactions it provokes. This makes social media an invaluable resource for journalists, not only opening up an important line of communication with the audience, but also providing a platform on which to push out content on a global scale.
YouTube has rolled out its latest moderation tools – and it’s good to see the site is making an effort to protect users and brand channels. However, despite creating the impression that it’s our spam-fighting knight in shining comment moderation armour, I can’t help but feel these developments are somewhat lacking when it comes to providing comprehensive protection for brands and their fans.