How beauty brands can save face on social media

In an industry as visual as cosmetics, social media is the perfect platform to showcase products. Just a quick search on Instagram for #beauty brings back over 250 million posts, and each week 2 million unique users search for beauty related content on the platform. When you combine that with the fact that 74% of consumers now rely on social media to make a buying decision, it is more important than ever that cosmetics brands make sure their social media strategy is working as hard as possible to reach the right people with the right message.

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Modern day moderators: the unsung heroes of the internet

©Image: JDHancock

Across the globe, right now, are a group of eagle-eyed people reviewing some of the worst images, insults and inhumane acts you can imagine. They’re getting paid for it. And they choose to do it. They make that decision because they don’t want you to have to see it, so your children don’t stumble across it, so people don’t get hurt.

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What should you do if you find terrorist content on your social pages?

In the fall-out from the horrific terrorist attack on Manchester Arena on Monday, the UK terror threat has been raised to its highest level of ‘critical’ as authorities fear that more attacks are imminent. Whilst MI5 is working round the clock to keep us safe from this, terrorist propaganda and extremist views were spreading quickly, especially on social media.

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