4 Serious social media risks every brand should be prepared for in 2017

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The content you and your customers post on social media can reach millions of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means they could be exposed to a myriad of social media risks at any time of the day or night.  Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores just some of the business-critical risks facing global brands in 2017.

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IP Infringement: Managing The Costly Impact On The Luxury Goods Industry

IP Infringement - managing the costly impact on the luxury goods industry-1.jpgIn previous years intellectual property infringements in an offline world were arguably a more manageable issue to detect and police. Internal legal teams and law firms, working with custom officers, were tasked with enforcing the protection of a brand’s IP when looking for the illegal use of a company name, brand name or trademark.

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