If the Devil wears Prada, what do fashion activists wear? Certainly not fur…
The content you and your customers post on social media can reach millions of people in seconds around the world. Whilst this can offer unrivalled opportunities to engage with your consumers, it also means they could be exposed to a myriad of social media risks at any time of the day or night. Below is a short extract from Crisp Labs’ ‘Marketing In A Social Age’ report which explores just some of the business-critical risks facing global brands in 2017.
It all started in the small hours of Monday morning. Several videos were shared on social media of a man being violently dragged down the aisle of a United Airlines plane. Within hours, the videos had gone viral and undoubtedly the press were on the phone to Oscar Munoz, CEO of United Airlines, and his PR team.
In previous years intellectual property infringements in an offline world were arguably a more manageable issue to detect and police. Internal legal teams and law firms, working with custom officers, were tasked with enforcing the protection of a brand’s IP when looking for the illegal use of a company name, brand name or trademark.
As the counterfeit goods market starts to grow rapidly across social media, an overwhelmed luxury industry is struggling to come to terms with this complex online problem.
Rio 2016 has been a reminder to brands that not even the divine powers that be can protect you from IP infringements. Earlier this month a tweet by Pope Francis received an automatic reply from a since-suspended account @official_rule40 saying he was violating ‘Olympic Guidelines’.