In the first of a guest blog series by leading legal professionals, we look at how social media teams should be working more closely with their legal counterparts in 2019, to avoid making the brand mistakes that could trigger an unnecessary brand crisis. Here Jessica Elliott Cardon, Senior Counsel of Perfumania Holdings, Inc., one of America's largest fragrance retailers, gives her view on what legal issues could trip brands up, especially when it comes to working with influencers or running international ad campaigns.
A silent update was made to the Pinterest platform recently that could lead to a major exodus of brands and the potential downfall of the platform from a brand marketing perspective.
Since we launched our new ad audit service last week, it’s attracted interest from some of the world’s largest companies. In the face of concerns over brand safety on webpages and video channels, our service gives advertisers the confidence to re-instate their online campaigns without the risk of appearing against inappropriate content.