Earlier in the week I blogged about the theory that Facebook could be turning a blind eye to spam in order to take advantage of the masses of free content it creates (you can see that here). However, something I touched on only briefly was the importance of brands implementing adequate protection for their fans and for their own online reputations.
The fact of the matter is that this is more important than ever, as social spam threatens to dominate our social networks and drown out any potentially important communications with waves of social media noise.
Digital security provider Nexgate has announced some shocking new figures in their ‘State of Social Media Spam Research Report’. Such surprising statistics include:
- Social media spam has grown by 335% in the first half of 2013
- 15% of all social spam contains a URL to adult content, pornography or malware
- Facebook hosts four times more phishing attacks and personally identifiable information than any other social network
- Youtube hosts five times the amount of risky content as the other social networks
- The rate of social spam is growing faster than the rate of comments on posts.
I don’t mean to be all doom and gloom but once you have picked your jaw up off the floor, I’m afraid I have some more bad news…
Brands are caught in a catch-22 situation when it comes to social spam. Basically, the more popular the brand page is, the more spam it will attract. Being successful means suffering the bombardment of spam that will drive away fans – thus creating an uphill struggle to remain prosperous online. Luckily there is a little ray of sunshine, and it comes in the form of social media moderation.
Crisp is the first social media management and moderation company to operate across all major social networks. We therefore protect users from phishing attacks on Facebook, the risky content on Youtube and any other forms of spamming you encounter via social media. Let’s face it, no brand wants their pages to consist of more spam than comments from fans.
It’s difficult to have a coherent conversation with a customer when surrounded by people shouting nonsensical abuse. This wouldn’t be tolerated in an office or on a shop floor, so why put up with it online? Crisp can take up the role of burly security guard by removing spammers from brand pages before they even get chance to cause a disturbance. This protects fans 24/7; giving them a positive social media experience, encouraging them to communicate with brands online and creating a great impression all at the same time.