Last week we were at Stamford Bridge for the Digital Marketing Innovation Summit. It was an incredibly exciting place to be over two days with several other strategy and innovation conferences converging in the same place.
We weren't able to make all of the sessions, but we did catch these talks:
Francesco Sala, Head of Digital Marketing, lastminute.com group entertained the room with the story of their last minute brand strategy. Following thier success in a last minute sponsorship of Dustin Brown, who went on to beat Rafael Nadal at this year's Wimbledon, they now sponsor the final minute of high profile sports events.
Holly Clarke, EMEA Marketing & Social, Airbnb explained that thier dream would be for anything to be bookable - even the moon!
Meagan Neale, Global Head of Consumer Engagement Centres, Unilever did a tremendous job of chairing the conference and talked through Unilever's customer engagement strategy. She wants to move away from the objective that "the consumer should never need to engage with us" towards "consumers should always want to engage with us" and is experimenting with voice analysis and other innovations to derive customer insights.
We also learned some interesting insights from delegates who discussed their social risk profile with us.
A consumer electronics brand was most worried about safety issues trending on Twitter
A sports organisation were concerned people will post inappropriate photos to their competitions
A pharma team wants to do more innovative campaigns but is worried about compliance
Everyone had different combinations of agencies and tools to spot these issues
Social Risk Management has become a key consideration in innovative digital strategies. A Social Risk Profile delivers a snapshot of capabilities accross functions revealing both strengths and vulnerabilities brands might want to address.
In the report, you'll receive unparalleled insights on social risk that we've developed over the last ten years. Our team already picks up over half a million risks a month across the social web for clients. This stems from a responsibility we have towards other brands to get them thinking about the risks that come up on social media.
Following the results of the report, you might find you need our help - or you might not. What you will receive is the confidence to say you have risk covered knowing you've answered all the 'What if?' questions.