30-odd years ago Citibank introduced the slogan ‘The Citi Never Sleeps’ and has recently resurrected it. The slogan conjured up a sense of security that when we need it – anytime of day or night – we can get our money. It was prescient of Citi, back in the 1980s, to want to reflect a world that was increasingly global, increasingly ‘on’. But even Citi wouldn’t have anticipated the truly non-stop, digital, mobile world we now inhabit.
Today, it’s social media that never sleeps.
But instead of making us feel secure, the way the Citi slogan was intended to, ‘always on’ social is all too often what keeps brand owners up at night.
All day long and all night, too, brands’ reputations are at risk from social media. As marketers, we have a critical need to protect them from a myriad types of threats – activist attacks, suicide threats, legal issues, or customer complaints, to name a few.
Now we are in the midst of the 2015 holiday season, you might want to reflect on whether your organization is as prepared as it can be to handle brand risks that occur outside of normal business hours.
Is your social media monitoring comprehensive enough to support you at what for many is the busiest time of year? When your staff are on holiday, vacationing, spending time with friends and family, or when the office or shop doors are closed for Thanksgiving, Christmas or New Year, is your defense against social media risk as robust as it can be?
At Crisp, we like to say that peace of mind is a beautiful thing. But more than that, peace of mind is what we deliver. Increasingly, customers tell us it is not feasible – or affordable – for them to staff 24/7 monitoring. And they rely on us to fill in the gaps.
Our team will check every comment on your pages or about you on the wider social web 24/7. We’ll make sure you know about any issue well within 30 minutes of it kicking off and will remove any offensive content within 15 minutes – guaranteed. Even if you already have a team doing this, you can bring us in just to cover times when you need us – holidays, weekends or overnight.
Our vigilance is your peace of mind.
Enjoy the holidays!