Recent controversy surrounding social media moderation has made it more apparent than ever that online communities must take proper precautions to protect both their users and their business.
The tragic loss of lives linked with social networking sites has highlighted the need for social platforms to be moderated and regulated. With anonymous users posting abusive messages with minimal effort and maximum impact, online communities have become dangerous places where users are vulnerable to trolls and bullies, and the damage they inflict.
Lack of moderation is not only damaging to individuals, but also to businesses. Charity BeatBullying has launched a campaign to get advertisers and users to boycott any irresponsibly managed social networking sites (you can read more about this here).With the spotlight now firmly on online communities, this public outcry is something that is set to continue.
Crisp is therefore urging businesses to take responsibility and protect their users and reputation by ensuring their online communities are properly moderated. Failure to do so will inevitably lead to the loss of users and advertisers, resulting in a loss of money and respect that will cause potentially irreparable damage to the business as a whole.
Crisp’s online moderation service offers solutions to all of these problems by detecting not only inappropriate words and images, but also suspicious behaviour. Picking up on everything from online grooming to cyber bullying, Crisp identifies the very first signs of online abuse, enabling action to be taken almost instantly and stamping out inappropriate behaviour before it causes any lasting damage. Crisp can not only block and remove negative content; it can also alert companies to bad behaviours so that appropriate action can be taken against the offending users. By doing this, Crisp makes online communities safe and secure, whilst preserving brand reputation.
It is clear that both online and offline communities will now be even more appreciative of any company taking measures to protect their users and take responsibility for what is said and done on the social platform they have created.
Crisp helps social networks protect themselves and all who use them, as online safety is more important now than it ever has been and will only continue to grow in significance.