Press Release: Social media brand safety experts, Crisp, announce $25m investment from Baird Capital

LEEDS, UK, 22 OCTOBER 2018Crisp, a leading provider of social media brand safety and crisis monitoring services to global brands, media publishers and social platforms, today announces a $25 million investment from Baird Capital, the direct investment arm of Robert W. Baird & Co, to fund its next stage of growth.

Baird Capital will take a minority interest in Crisp Thinking Group (“Crisp”) and Baird Capital Partner Andrew Ferguson will join the Crisp board of directors.

The investment will enable Crisp to build on its current 100% year-on-year growth, and to double its headcount from 100 to 200 globally.

Crisp will be investing strongly in the continued development of its AI-based social media risk detection platform and expanding its sales and marketing operations globally, in particular in the US, where the majority of Crisp’s customers are based.

Adam Hildreth, CEO and Founder of Crisp said: “Social media and the safety of both brands and society are in the headlines every day. Brands are experiencing increasing levels of crisis, brand attacks and targeted threats online, as well as dealing with reputation-damaging situations such as corporate scandals, all of which need fast resolution. Meanwhile Governments worldwide are putting pressure on the social platforms to combat hate speech, terrorist propaganda and the proliferation of child sex abuse material.

“We are the pioneers in social media brand safety and work with 1000s of the biggest brands in the world to tackle all of these issues. We deliver a social media safety solution tailored for each brand, based on our scalable SaaS platform that combines the world’s best AI-based social media content risk detection technology with real-time human intelligence.”

Andrew Ferguson, Baird Capital Partner commented: “Crisp’s culture is a strong fit with Baird’s and our global footprint and resources are well positioned to help the business to expand its international footprint further. Since its founding, Crisp has been focused on digital risk protection in a social media context and is building a highly respected reputation in this quickly evolving space. Adam, Andrew, Peter and team have built a fabulous business and a great platform to scale further from. We look forward to working with the team in the next exciting phase of Crisp’s growth”.

Lester Wilson led the DWF team advising Crisp and its shareholders. 

Robin Skelton led the Eversheds Sutherland team advising Baird. 

Markus Salolainen led the AGC partners team as advisors to Crisp.



About Crisp

Crisp is a leading provider of social media brand safety and crisis monitoring services to global brands, media publishers and social platforms. Crisp has been protecting hundreds of globally recognized brands and social platforms for over ten years, including the world’s largest media and entertainment business; four of the top five luxury and fashion brands and the world’s largest pharmaceutical company.

Crisp is headquartered in the UK with offices in New York, San Francisco, Los Angeles and London.


About Baird Capital

Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Having invested in more than 300 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in the United States, Europe and Asia, a proactive portfolio operations team and a deep network of relationships, which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit

Baird Capital Partners Europe Limited is authorised and regulated by the Financial Conduct Authority.