In the second of a series of guest blogs, Casey Ross, Senior Social Media Strategist at FCB Health provides a whistle-stop tour of the opportunities open to pharma brands who are looking to include Facebook or Twitter in their social media marketing strategy, as well as the pitfalls to watch out for. Over to you Casey...
Facebook has recently implemented a number of sudden API changes which are affecting both Facebook and Instagram services. This Q&A highlights the background to this and how it might affect your use of Crisp’s services.
A silent update was made to the Pinterest platform recently that could lead to a major exodus of brands and the potential downfall of the platform from a brand marketing perspective.
Social media is constantly evolving with new features to help us communicate in more complex ways. Unfortunately, these new online features are often exploited by foul-mouthed haters, data hackers or sexual predators. In fact, Crisp Labs’ study of social media pages managed by the world’s best-known brands, found that one in ten posts contain a risk to the brand’s reputation or its users.
In a world where fake news is continuously in the headlines(if not the actual headlines) it’s no wonder that we’re seeing a resurgence in purpose-driven marketing amongst brands.
It is very rare that Facebook doesn’t feature at least somewhere in a marketer’s social media strategy today. With over two-thirds of US adults (68%) now using Facebook, about three-quarters of which access it on a daily basis, it has become the de facto way to reach pretty much everyone. Only YouTube can rival it as a platform (used by 73% of Americans).
Leeds is known for its vibrant tech scene, but not many people know that there is a global hub of AI excellence based in this Yorkshire city.
Social media marketing has always been about engagement, but if your brand is going for Twitter’s new #BrandBowl52 trophy, you’ll need more than likes and follows to hit the social media end zone.