Last week’s solar eclipse was marketing gold for many US companies. Campaigns will have been planned for months with NASA-style precision. But did all that planning turn into engagement success on social media? Or were some brands left in the dark?
It has been nearly 70 years since the United Nations (UN) adopted the Universal Declaration of Human Rights, giving us the right to freedom of speech without fear of government retaliation, censorship, or societal sanction.
A lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base.
24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.
Across the globe, right now, are a group of eagle-eyed people reviewing some of the worst images, insults and inhumane acts you can imagine. They’re getting paid for it. And they choose to do it. They make that decision because they don’t want you to have to see it, so your children don’t stumble across it, so people don’t get hurt.
When you have over 4,000 people coming together to work towards banishing child abuse, a number of strong themes are bound to emerge. At this year’s Crimes Against Children conference in Dallas, the V-word was the dominant theme above all the rest - Volume.
As pedophiles use internet advances to their advantage, the scale of child sexual abuse material (CSAM) found online is a growing problem across the globe.
Read time: 4 mins
Monitoring and moderation are often interchangeably used terms in the world of social media. But understanding the differences between the two is critical to making sure you have an effective social media strategy in place.
Twitter feeds were buzzing across the world this month as a professional provocateur and a well-known airline did battle over…a seat.
@AnnCoulter had pre-booked a seat on her flight, paying an additional $30 for the privilege but once boarded, found that @Delta had reassigned it to someone else - upsetting someone with 1.6m Twitter followers in the process. Yes, you can guess it wasn’t plain-sailing from there onwards.