NEW YORK, NEW YORK -- March 27, 2017: Today Crisp announces an online advertising service for customers designed to combat misplaced ads that lead to brand erosion. As companies withdraw online ads for fear of them being served against extremist or inappropriate content, Crisp launches a new online advertising audit service that gives global brands complete certainty that their ads will not appear next to offensive content or fund terrorism.
Social media moderation teams and managers can find themselves faced with content that poses a real risk to their online community. Whether it is a threat from a vulnerable user, graphic or sexualized image, cyberbullying or a sexually inappropriate comment, the team will expect intervention from the social channel to ban the user, remove the content or help a vulnerable user.
At Crisp we like to meet new people and hear new stories, so last week some of our team attended StartUp Grind Global Conference 2017 in Redwood City, California.
We read every piece of content from our clients' social media channels looking for complex word combinations that trigger any of over 100 risks, such as a bomb threat, hate speech or illness after taking prescribed medication. When a risk is found, the comment and its context are reviewed by one of our skilled Risk Analysts. It’s their job to understand the real intent of the comment and to tag it appropriately so the right action can be taken.
From scams and phishing attacks to spam and malicious links, there are many factors that can threaten a brand’s social media accounts. But when brands use these channels for customer service enquiries, moderators need to be on high-alert for another big
risk – fake accounts.