For many luxury professionals, recent years have seen some turbulent changes for the industry at large. A changing buyers landscape, due to an upsurge in online customers, has turned the industry on its head over the last 12 months.
For custodians of luxury brands, this has been a cause for concern. The rapid growth of online customers (and online counterfeiters) sharing information on social media, have caused a loss of control of what is shared, commented on, liked and disliked about a brand.
With communities growing rapidly on Instagram and Facebook, those responsibile for maintaining a brand's reputation online realise they need more protection than ever.
We're here to help. Our latest eBook ' A Guide to Brand Protection on Social Media for Luxury' provides an overview of how to protect your brand against issues like escalating PR crises, online counterfeit, spam, trolling and a myriad of other issues. In this eBook you'll learn:
- Top issues facing luxury brands on social media
- Tools & techniques to enhance your risk intelligence
- Best practice on how to protect your brand 24/7
To find out more click on the link above.