LinkedIn hit the headlines recently for all the wrong reasons when it was revealed that the login details of more than 117 million users had been made available for sale on the darker web.
It was a bad day for LinkedIn and for its 117 million users who had their accounts potentially compromised and their passwords sent for sale. It was later confirmed that the breach occurred in 2012 and no further compromise had been made to the individuals concerned.
One aspect that remained curiously under the radar the whole time was the fact that more than 4 million company pages could have been hacked. Companies around the world, including your own, could have been seriously exposed to issues relating to data protection and privacy.
What Happens If Your Company LinkedIn Page Is Exposed?
Consider for a moment what would happen if access to your company account fell into the wrong hands. Using your admin’s login details, access to your company page and all its followers would have been possible.
The original hack had the potential to cause serious reputational damage, with access to company pages. Brand and company attacks on social media are growing more common, often with the company taking significant time to regain control of their own pages.
The Advice From Crisp Thinking
At Crisp we work with more than 150 companies around the globe to moderate their social media content 365 days a year. We have more than 10 years of experience working with major corporate brands.
It's in our expert opinion that all employees with 'admin' rights to manage your company page should be required to change their passwords on a regular basis. LinkedIn, like many social media platforms, offer the ability to set up a two-step-verification process for added security where codes are sent when logins from unknown devices or locations are received.
In addition, it is recommended that companies send regular notifications to employees to change their passwords particularly those in regular conversations with clients and prospects and with access to company pages should also be required, as a priority, to review or delete old messages that are no longer relevant.
For these tips and more please download your free eBook 'LinkedIn - A Guide to Company Best Practice in 2016'
You can also participate in one of our upcoming Breakfast Briefings in London, where we will be discussing these issues and more in greater detail.
To find out more email me at firstname.lastname@example.org.