Few things can be more damaging to a brand’s reputation than being associated with criminal activity, but sadly it is becoming increasingly common for posts offering illegal services to be published on the social media pages of unsuspecting companies.
Here at moderation company Crisp we have become aware of a recent rise in the amount of spammers attempting to advertise their illegal goods on brands’ social media pages and we want to make brands aware of the increased risk that is threatening their reputations every second of every day.
Brands that fall victim to adverts for things such as drugs or forged documents could suffer irreparable damage to their online brand image if such posts go undetected. Leaving this type of inappropriate content on your brand page means it can be viewed by anyone and everyone – and unfortunately failure to remove it promptly gives users the impression your brand condones such illicit activities.
This may seem unfair, after all it’s not your fault that someone posted an advert for illegal goods on your page… but the fact of the matter is that doing nothing will create almost as bad an impression as making the post yourself! It’s one of those instances of morality that makes the bystander who witnesses the crime but does nothing as bad as the perpetrator for not trying to stop them in their tracks.
So how can you prevent illegal activity taking place in the online community you have created? Your initial reaction maybe to stop allowing users to post on your page, but this will just kill your community in an instant. It will also ruin fan sentiment and drive people away from your brand because they will think they’re not valued or listened to.
The only solution effective enough to spot and remove this type of content from your social media pages is 24/7 social media moderation. Crisp’s online moderation is guaranteed to be faster, more effective and more reliable than that of any other social moderation provider. Operating in more than 50 languages, 24/7, Crisp’s content moderation solution ensures your brand is never left vulnerable to illegal and inappropriate content that is posted on your pages.
With Crisp’s social media moderation, content such as drugs advertisements are detected and removed almost instantly, providing unbeatable online brand protection and keeping your customers safe when using the platform you have provided. Feeling that your social media pages offer safe places to socialise dramatically increases user engagement and sentiment among your fans, significantly boosting your brand’s popularity and enabling it to grow from strength to strength on a global scale.