Theodore C. Max

Posts written by Theodore C. Max.

Theodore C. Max is a member of the Entertainment, Technology and Advertising and Intellectual Property Practice Groups in the New York office, of SheppardMullin where he focuses on counseling clients on intellectual property issues and litigation. He is leader of the firm's Fashion and Apparel team. Theodore has featured in the Legal 500 for Intellectual Property, Media and Advertising for the last 5 years.

A legal case study - how to avoid getting bitten by your influencer strategy

As part of our guest blog series from leading legal professionals addressing the often-forgotten legal issues around social media campaigns, here Theodore C. Max, Partner at Sheppard Mullin LLP provides an overview of a recent legal case that highlights the dangers of working with influencers, even if those 'influencers' are your own employees.  

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