Sarah Arthur

Posts written by Sarah Arthur.

Sarah is a PR and Content Copywriter at Crisp. She loves bringing complicated concepts to life, but hates a misplaced apostrophe

Find Sarah on

How pharma brands can stay on the right side of social media

It is very rare that Facebook doesn’t feature at least somewhere in a marketer’s social media strategy today. With over two-thirds of US adults (68%) now using Facebook, about three-quarters of which access it on a daily basis, it has become the de facto way to reach pretty much everyone. Only YouTube can rival it as a platform (used by 73% of Americans).

Read More