New Risks For Luxury Brands As Millennials 'Go' Social

New Risks for Luxury Brands as Millennials Choose Social -2.jpg

Millennials are known for doing things differently - particularly when it comes to shopping online for luxury goods. Social media today plays a significant role in the marketing of the latest luxury lines. Despite being at odds with promoting itself online, luxury brands know they must embrace social media if they want to secure the next generation of luxury consumers.

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DMWF London 2016: Register For Our Free Social Media Risk Workshop


What do you do if one of your social media channels comes under threat? What happens if that one discriminatory image or post goes viral on your watch? There’s a lot to think about these days when it comes to the management of your company’s online reputation. And in an age of rapid digital change and advancements, things can only become more complicated. 

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Crisp Demo Combat At This Year's Game Developers Conference


If South by Southwest wasn't enough for the Crisp team the same week, we also sent Social Risk Defenders Adam, David, Susan, Pete and Imogen to the 30th edition of the Game Developers Conference in San Francisco. Here we demoed Combat the world's most advanced platform for social apps and gaming platforms to protect young people from sexual exploitation and bullying.

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Love Your brand? See How It Ranks With a Crisp Brand Check at SXSW 2016!


In just over a few weeks, we'll be returning to Austin for South by Southwest with gusto...This year we’re giving you three opportunities to get the latest on Social Media Governance. When we say the latest - we mean that we’ve been tracking over 5000 brands on how quickly they respond on social media, as well as how quickly they moderate offensive and inappropriate content. Stop by either of our stands this year and you can see how your brand compares with a Crisp Brand Check!

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