A lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base.
24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.
Across the globe, right now, are a group of eagle-eyed people reviewing some of the worst images, insults and inhumane acts you can imagine. They’re getting paid for it. And they choose to do it. They make that decision because they don’t want you to have to see it, so your children don’t stumble across it, so people don’t get hurt.
When you have over 4,000 people coming together to work towards banishing child abuse, a number of strong themes are bound to emerge. At this year’s Crimes Against Children conference in Dallas, the V-word was the dominant theme above all the rest - Volume.