If your next Instagram campaign is scheduled, you need to know for sure that you will not also be paying to promote negative and damaging comments on your ads too. Here’s how to easily moderate comments on your Instagram ads, and why you need to.
For retailers selling luxury goods, social media is an essential tool to reach their audience – in fact with 70% of luxury purchases now preceded by at least one online interaction, a robust social strategy is critical for high-end brands today. But this niche market is at risk of a unique set of threats online.
Terrorist-related content online has become a major issue, on a global scale. At today’s G7 meeting in Italy it was agreed that internet companies will continue to take a proactive role and ensure decisive action in making their platforms more hostile to terrorism. They will also support civil society partners to develop alternative narratives online.
Hundreds of new items of extremist content being created daily online
Hate speech has become one of the darkest aspects of our social media lives. Even the most innocuous-seeming posts can quickly descend into foul-mouthed, offensive, hate-fueled threads. Why this is the case is the subject of much research, but no matter what the cause, the result is that the extent of hate speech posted online is starting to have real-world consequences.
Terrorist videos have come a long way from a camcorder in a cave. Today extremists can be sophisticated and savvy. They know where and when to upload their material to get maximum views and shares online. In fact, their steady stream of propaganda, recruitment material, and violent videos depicting beheadings can resemble a well-oiled marketing funnel.
You wouldn’t have expected an 18th century author to feature at the heart of a 21st century court case around online abuse, but a couple of years ago that’s exactly what happened.
Last week’s solar eclipse was marketing gold for many US companies. Campaigns will have been planned for months with NASA-style precision. But did all that planning turn into engagement success on social media? Or were some brands left in the dark?