Nectar's PR crisis in slow motion – the first 24 hours

pexels-photo-359989 copy.jpgA lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base. 

24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.  

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Modern day moderators: the unsung heroes of the internet

14389763077_113f06d0d9_k.jpg©Image: JDHancock

Across the globe, right now, are a group of eagle-eyed people reviewing some of the worst images, insults and inhumane acts you can imagine. They’re getting paid for it. And they choose to do it. They make that decision because they don’t want you to have to see it, so your children don’t stumble across it, so people don’t get hurt.

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