For retailers selling luxury goods, social media is an essential tool to reach their audience – in fact with 70% of luxury purchases now preceded by at least one online interaction, a robust social strategy is critical for high-end brands today. But this niche market is at risk of a unique set of threats online.
Terrorist-related content online has become a major issue, on a global scale. At today’s G7 meeting in Italy it was agreed that internet companies will continue to take a proactive role and ensure decisive action in making their platforms more hostile to terrorism. They will also support civil society partners to develop alternative narratives online.
Hate speech has become one of the darkest aspects of our social media lives. Even the most innocuous-seeming posts can quickly descend into foul-mouthed, offensive, hate-fueled threads. Why this is the case is the subject of much research, but no matter what the cause, the result is that the extent of hate speech posted online is starting to have real-world consequences.
Terrorist videos have come a long way from a camcorder in a cave. Today extremists can be sophisticated and savvy. They know where and when to upload their material to get maximum views and shares online. In fact, their steady stream of propaganda, recruitment material, and violent videos depicting beheadings can resemble a well-oiled marketing funnel.