How to deal with an activist attack on your brand
If the Devil wears Prada, what do fashion activists wear? Certainly not fur…
Dealing with pride and prejudice on social media
You wouldn’t have expected an 18th century author to feature at the heart of a 21st century court case around online abuse, but a couple of years ago that’s exactly what happened.
Who’s responsible for keeping social media clean?
Can you guess which brand ‘eclipsed’ the rest on Facebook?
Last week’s solar eclipse was marketing gold for many US companies. Campaigns will have been planned for months with NASA-style precision. But did all that planning turn into engagement success on social media? Or were some brands left in the dark?
Is hate speech the price of free speech?
It has been nearly 70 years since the United Nations (UN) adopted the Universal Declaration of Human Rights, giving us the right to freedom of speech without fear of government retaliation, censorship, or societal sanction.
Would you include Josef Fritzl in your social campaign?
Nectar's PR crisis in slow motion – the first 24 hours
A lot can happen in 24 hours. That was certainly the case for UK loyalty card brand nectar when one announcement on its social media pages sparked a major backlash amongst its customer base.
24 hours on (and 1.5K Twitter comments and 6512 Facebook comments later) and it's clear that nectar's has an unhappy customer base. And those figures don’t even touch the numbers of retweets, mentions, reply threads within the replies etc. Here we take a look at how the first 24 hours of the PR crisis unfolded.
Modern day moderators: the unsung heroes of the internet
©Image: JDHancock
Across the globe, right now, are a group of eagle-eyed people reviewing some of the worst images, insults and inhumane acts you can imagine. They’re getting paid for it. And they choose to do it. They make that decision because they don’t want you to have to see it, so your children don’t stumble across it, so people don’t get hurt.
Tackling the V-word in child abuse
When you have over 4,000 people coming together to work towards banishing child abuse, a number of strong themes are bound to emerge. At this year’s Crimes Against Children conference in Dallas, the V-word was the dominant theme above all the rest - Volume.
