In an industry as visual as cosmetics, social media is the perfect platform to showcase products. Just a quick search on Instagram for #beauty brings back over 250 million posts, and each week 2 million unique users search for beauty related content on the platform. When you combine that with the fact that 74% of consumers now rely on social media to make a buying decision, it is more important than ever that cosmetics brands make sure their social media strategy is working as hard as possible to reach the right people with the right message.
As law enforcement agencies become even more cyber-savvy, so do the distributors and consumers of child sexual abuse material (CSAM). Although most CSAM is hosted on image sharing sites, it has been claimed that 10% of the sites hosted on the dark net are dedicated to hosting CSAM. Research by the Global Commission on Internet Governance also found that CSAM was the most popular type of content on the dark net.
After five years of development, and real-world roll-outs with some of the largest digital kids platforms, Crisp has now officially launched its fully managed ‘Kids and Teens’ safety & moderation service. This service is set to transform the way Social Platforms deliver safe experiences for their younger users.
In the second of a series of guest blogs, Casey Ross, Senior Social Media Strategist at FCB Health provides a whistle-stop tour of the opportunities open to pharma brands who are looking to include Facebook or Twitter in their social media marketing strategy, as well as the pitfalls to watch out for. Over to you Casey...
Facebook has recently implemented a number of sudden API changes which are affecting both Facebook and Instagram services. This Q&A highlights the background to this and how it might affect your use of Crisp’s services.
A silent update was made to the Pinterest platform recently that could lead to a major exodus of brands and the potential downfall of the platform from a brand marketing perspective.
Social media is constantly evolving with new features to help us communicate in more complex ways. Unfortunately, these new online features are often exploited by foul-mouthed haters, data hackers or sexual predators. In fact, Crisp Labs’ study of social media pages managed by the world’s best-known brands, found that one in ten posts contain a risk to the brand’s reputation or its users.