CHANEL has been named the ‘Most Loved Luxury Fashion Brand of 2018’ in our latest report – the Luxury Social Reactions Index.

With Christmas campaigns scheduled, PR teams across the globe may be merrily clocking off for the holidays but our Head of Trust and Safety, Emma Monks, raises a note of caution: the holidays are also “a perfect storm for crisis” as highlighted to PRNews Editor, Seth Arenstein.

As part of our guest blog series from leading legal professionals addressing the often-forgotten legal issues around social media campaigns, here Theodore C. Max, Partner at Sheppard Mullin LLP provides an overview of a recent legal case that highlights the dangers of working with influencers, even if those 'influencers' are your own employees.  

In the first of a guest blog series by leading legal professionals, we look at how social media teams should be working more closely with their legal counterparts in 2019, to avoid making the brand mistakes that could trigger an unnecessary brand crisis. Here Jessica Elliott Cardon, Senior Counsel of Perfumania Holdings, Inc., one of America's largest fragrance retailers, gives her view on what legal issues could trip brands up, especially when it comes to working with influencers or running international ad campaigns.

We’re halfway through the 2018/19 NFL season, and it’s the Patriots, Chiefs, Steelers and Texans leading the American Football Conference, with the Redskins, Rams, Bears and Saints leading the National Football Conference. But who’s leading the scoreboard when it comes to their engagement with fans?

Increasing reach and engagement are two of the most common reasons for deploying a social media strategy, yet brands can easily get this wrong.

LEEDS, UK, 22 OCTOBER 2018 – Crisp, a leading provider of social media brand safety and crisis monitoring services to global brands, media publishers and social platforms, today announces a $25 million investment from Baird Capital, the direct investment arm of Robert W. Baird & Co, to fund its next stage of growth.

When your focus is on staying constantly ahead of the curve in developing the technology needed to keep global brands and communities safe online, you could argue that your work is your reward. But it’s always nice for our team’s hard work to be recognized by four different bodies for four prestigious awards

In an industry as visual as cosmetics, social media is the perfect platform to showcase products. Just a quick search on Instagram for #beauty brings back over 250 million posts, and each week 2 million unique users search for beauty related content on the platform. When you combine that with the fact that 74% of consumers now rely on social media to make a buying decision, it is more important than ever that cosmetics brands make sure their social media strategy is working as hard as possible to reach the right people with the right message.

Picture this scenario: You’re a PR pro for a major airline. A passenger has just streamed a live video with the caption: "Something is wrong with our plane! It appears we are going down! Emergency landing!! [Airline] flight from [destination1] to [destination2]!!"