Increasing reach and engagement are two of the most common reasons for deploying a social media strategy, yet brands can easily get this wrong.

LEEDS, UK, 22 OCTOBER 2018 – Crisp, a leading provider of social media brand safety and crisis monitoring services to global brands, media publishers and social platforms, today announces a $25 million investment from Baird Capital, the direct investment arm of Robert W. Baird & Co, to fund its next stage of growth.

When your focus is on staying constantly ahead of the curve in developing the technology needed to keep global brands and communities safe online, you could argue that your work is your reward. But it’s always nice for our team’s hard work to be recognized by four different bodies for four prestigious awards

In an industry as visual as cosmetics, social media is the perfect platform to showcase products. Just a quick search on Instagram for #beauty brings back over 250 million posts, and each week 2 million unique users search for beauty related content on the platform. When you combine that with the fact that 74% of consumers now rely on social media to make a buying decision, it is more important than ever that cosmetics brands make sure their social media strategy is working as hard as possible to reach the right people with the right message.

Picture this scenario: You’re a PR pro for a major airline. A passenger has just streamed a live video with the caption: "Something is wrong with our plane! It appears we are going down! Emergency landing!! [Airline] flight from [destination1] to [destination2]!!"

As law enforcement agencies become even more cyber-savvy, so do the distributors and consumers of child sexual abuse material (CSAM). Although most CSAM is hosted on image sharing sites, it has been claimed that 10% of the sites hosted on the dark net are dedicated to hosting CSAM. Research by the Global Commission on Internet Governance also found that CSAM was the most popular type of content on the dark net.

With an ever-growing number of spammers, scammers, and general all-round haters and trolls running riot on our social networks these days, it's essential that big and small brands have a comprehensive policy in place to ensure they're ready for an attack. 

As kids’ digital spaces, such as online games, apps and chat rooms, come under heavier fire from governments and parent groups to sharpen up their online safety, what can platform and game creators do to manage this business-critical issue?

After five years of development, and real-world roll-outs with some of the largest digital kids platforms, Crisp has now officially launched its fully managed ‘Kids and Teens’ safety & moderation service. This service is set to transform the way Social Platforms deliver safe experiences for their younger users.

In the second of a series of guest blogs, Casey Ross, Senior Social Media Strategist at FCB Health provides a whistle-stop tour of the opportunities open to pharma brands who are looking to include Facebook or Twitter in their social media marketing strategy, as well as the pitfalls to watch out for. Over to you Casey...