If your next Instagram campaign is scheduled, you need to know for sure that you will not also be paying to promote negative and damaging comments on your ads too. Here’s how to easily moderate comments on your Instagram ads, and why you need to.
What will be the big trends for brands' use of social media in 2018? We asked businesses of all sizes across the US how they’ll be changing the way they use it in their marketing in 2018. Here’s what they had to say.
For retailers selling luxury goods, social media is an essential tool to reach their audience – in fact with 70% of luxury purchases now preceded by at least one online interaction, a robust social strategy is critical for high-end brands today. But this niche market is at risk of a unique set of threats online.
Terrorist-related content online has become a major issue, on a global scale. At today’s G7 meeting in Italy it was agreed that internet companies will continue to take a proactive role and ensure decisive action in making their platforms more hostile to terrorism. They will also support civil society partners to develop alternative narratives online.
Hundreds of new items of extremist content being created daily online
Hate speech has become one of the darkest aspects of our social media lives. Even the most innocuous-seeming posts can quickly descend into foul-mouthed, offensive, hate-fueled threads. Why this is the case is the subject of much research, but no matter what the cause, the result is that the extent of hate speech posted online is starting to have real-world consequences.
Terrorist videos have come a long way from a camcorder in a cave. Today extremists can be sophisticated and savvy. They know where and when to upload their material to get maximum views and shares online. In fact, their steady stream of propaganda, recruitment material, and violent videos depicting beheadings can resemble a well-oiled marketing funnel.
- 27% of content includes violent, distressing or incitements to commit terrorist attacks
- Spikes in activity seen around key acts of terrorism
- UK company behind the artificial intelligence technology used to detect illegal content for leading social networks
The amount of terrorist propaganda and extremist content being posted online, especially on social media platforms is a growing global issue. Now, a UK headquartered company has been identified as being behind the technology that is being used by global social networks to detect hundreds of pieces of new terrorism-related content created online each day.
If the Devil wears Prada, what do fashion activists wear? Certainly not fur…