Facebook has recently implemented a number of sudden API changes which are affecting both Facebook and Instagram services. This Q&A highlights the background to this and how it might affect your use of Crisp’s services.
A silent update was made to the Pinterest platform recently that could lead to a major exodus of brands and the potential downfall of the platform from a brand marketing perspective.
Social media is constantly evolving with new features to help us communicate in more complex ways. Unfortunately, these new online features are often exploited by foul-mouthed haters, data hackers or sexual predators. In fact, Crisp Labs’ study of social media pages managed by the world’s best-known brands, found that one in ten posts contain a risk to the brand’s reputation or its users.
In a world where fake news is continuously in the headlines(if not the actual headlines) it’s no wonder that we’re seeing a resurgence in purpose-driven marketing amongst brands.
It is very rare that Facebook doesn’t feature at least somewhere in a marketer’s social media strategy today. With over two-thirds of US adults (68%) now using Facebook, about three-quarters of which access it on a daily basis, it has become the de facto way to reach pretty much everyone. Only YouTube can rival it as a platform (used by 73% of Americans).
Leeds is known for its vibrant tech scene, but not many people know that there is a global hub of AI excellence based in this Yorkshire city.
Social media marketing has always been about engagement, but if your brand is going for Twitter’s new #BrandBowl52 trophy, you’ll need more than likes and follows to hit the social media end zone.