Facebook has recently implemented a number of sudden API changes which are affecting both Facebook and Instagram services. This Q&A highlights the background to this and how it might affect your use of Crisp’s services.
Will Pinterest’s latest update destroy the platform?
A silent update was made to the Pinterest platform recently that could lead to a major exodus of brands and the potential downfall of the platform from a brand marketing perspective.
Time to let your skills go Rusty?
Social media is constantly evolving with new features to help us communicate in more complex ways. Unfortunately, these new online features are often exploited by foul-mouthed haters, data hackers or sexual predators. In fact, Crisp Labs’ study of social media pages managed by the world’s best-known brands, found that one in ten posts contain a risk to the brand’s reputation or its users.
Using Markov Chains for Breakfast
At Crisp we're leading the way in Artificial Intelligence, providing solutions for some of the biggest companies on the planet. Our approach is driven by our inquisitive, creative and passionate team of Developers.
Can values-based marketing backfire?
In a world where fake news is continuously in the headlines(if not the actual headlines) it’s no wonder that we’re seeing a resurgence in purpose-driven marketing amongst brands.
How pharma brands can stay on the right side of social media
It is very rare that Facebook doesn’t feature at least somewhere in a marketer’s social media strategy today. With over two-thirds of US adults (68%) now using Facebook, about three-quarters of which access it on a daily basis, it has become the de facto way to reach pretty much everyone. Only YouTube can rival it as a platform (used by 73% of Americans).
Facebook and Pharma: 4 Things to Consider when 'Building a Community'
In the first of a series of guest blog posts about social media marketing in the pharmaceutical sector, Haley Carter, Associate Digital Strategist at Hill Holliday explains how pharma brands can make the most of unbranded Facebook community pages.
Putting Leeds on the map for AI
Leeds is known for its vibrant tech scene, but not many people know that there is a global hub of AI excellence based in this Yorkshire city.
Brands need to be on the ball to win #BrandBowl52
Social media marketing has always been about engagement, but if your brand is going for Twitter’s new #BrandBowl52 trophy, you’ll need more than likes and follows to hit the social media end zone.
