A legal case study - how to avoid getting bitten by your influencer strategy

As part of our guest blog series from leading legal professionals addressing the often-forgotten legal issues around social media campaigns, here Theodore C. Max, Partner at Sheppard Mullin LLP provides an overview of a recent legal case that highlights the dangers of working with influencers, even if those 'influencers' are your own employees.  

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Will 2019 be the year of Social Media Compliance?

In the first of a guest blog series by leading legal professionals, we look at how social media teams should be working more closely with their legal counterparts in 2019, to avoid making the brand mistakes that could trigger an unnecessary brand crisis. Here Jessica Elliott Cardon, Senior Counsel of Perfumania Holdings, Inc., one of America's largest fragrance retailers, gives her view on what legal issues could trip brands up, especially when it comes to working with influencers or running international ad campaigns.

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The nominations for innovation keep coming for Crisp

When your focus is on staying constantly ahead of the curve in developing the technology needed to keep global brands and communities safe online, you could argue that your work is your reward. But it’s always nice for our team’s hard work to be recognized by four different bodies for four prestigious awards

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How beauty brands can save face on social media

In an industry as visual as cosmetics, social media is the perfect platform to showcase products. Just a quick search on Instagram for #beauty brings back over 250 million posts, and each week 2 million unique users search for beauty related content on the platform. When you combine that with the fact that 74% of consumers now rely on social media to make a buying decision, it is more important than ever that cosmetics brands make sure their social media strategy is working as hard as possible to reach the right people with the right message.

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